CLOAK COLLECTIVE
Client: Cloak Collective
Photographer/Videographer: High Vis
Web Designer: Missy M
Scope: Photography · Videography · Social Media Campaigns · Web Design · SEO Optimization
Project Overview:
Cloak Collective, a premier tattoo studio in Duncanville, TX, partnered with DTXSTREET to create high-quality visual and digital assets that reflect the artistry, professionalism, and unique atmosphere of the shop. The goal was to showcase the studio’s talented tattoo artists, detailed portfolios, and premium environment, while also enhancing its digital footprint through strategic website design and SEO optimization.
Execution:
High Vis captured cinematic photo and video content of the artists at work, close-ups of tattoo details, shop interiors, and behind-the-scenes moments. These visuals were tailored for Instagram, Facebook, and other social platforms to engage both potential clients and the broader tattoo community. Missy M designed and SEO-optimized Cloak Collective’s website to highlight artist portfolios, services, and booking information. The SEO work strategically improved keyword targeting, meta descriptions, and overall site structure, boosting Cloak Collective’s visibility in Google search results and improving its SEO audit score.
Impact:
The visual content strengthened Cloak Collective’s brand identity and created an engaging, professional presence across social media. The website’s enhanced SEO not only improved search rankings but also increased organic traffic, helping the studio reach new clients and solidify its reputation as a leading tattoo destination in the Dallas area.