DON MORPHY

Client: Don Morphy
Photographer: High Vis
Services: Fashion Photography • Brand Storytelling • Designer Menswear Content • Social Media Visuals

Project Overview:
Don Morphy partnered with DTXSTREET, through Phrasing Agency, to create a dynamic visual campaign that captured the refined sophistication and modern edge of their designer menswear collection. The goal was to highlight Don Morphy’s commitment to craftsmanship, luxury, and individuality through bold, fashion-forward imagery.

Execution:
High Vis photographed a curated group of models in a series of urban and elegant locations throughout Dallas, showcasing Don Morphy’s signature suits in both indoor and outdoor settings. The content ranged from editorial-style portraits to detailed close-ups of tailoring, fabrics, and accessories. Assets were crafted for the brand’s website, lookbook, Instagram, and additional creative placements.

Impact:
The campaign strengthened Don Morphy’s visual identity by positioning the brand as a contemporary voice in designer menswear and fashion culture. The imagery increased brand cohesion across social media and online platforms while supporting product visibility, customer engagement, and long-term brand recognition within fashion.

Five male models wearing tailored Don Morphy suits walking together in a modern urban street setting
Portrait of model wearing a charcoal gray Don Morphy double-breasted suit with pocket square indoors
Close-up of light gray Don Morphy suit jacket with patterned tie and hand adjusting lapel near window
Group of models styled in Don Morphy formal suits and coats posing outdoors in a city environment
Close-up of gray Don Morphy suit jacket showing tailored fit, tie detail, and lapel pin in bright interior
Cream-colored Don Morphy suit with double-breasted design and folded pocket square in minimalist studio
Model wearing ivory Don Morphy suit standing with hands clasped in sunlit modern interior
Two models wearing gray and cream Don Morphy suits posing side by side in a bright fashion studio
Blue Don Morphy windowpane suit styled on model in modern office setting
Model in blue Don Morphy suit working on laptop at desk in professional business environment
Two models in formal Don Morphy tuxedos holding drinks in a modern interior fashion scene
Close-up of model in red velvet Don Morphy tuxedo jacket holding a glass in a luxury setting
Detail shot of red velvet Don Morphy suit jacket showing texture, lapel, and formal styling
Model wearing navy Don Morphy suit seated indoors with pocket square and turtleneck styling
Model walking outdoors wearing blue Don Morphy checkered suit in urban sidewalk setting
Close-up of patterned blue Don Morphy tuxedo jacket with black lapels and formal bow tie
Group of male models in Don Morphy tuxedos and tailored suits posing outside a modern building
Five men wearing Don Morphy overcoats, hats, and formal suits walking together on a city street
Close-up of gray Don Morphy overcoat layered over tailored suit with hand adjusting lapel outdoors
Detail shot of brown Don Morphy coat and suit styled in front of glass building entrance
Two male models wearing Don Morphy coats and hats styled in a modern urban fashion setting
Two models in black and white Don Morphy tuxedos standing side by side in bright interior space
Close-up of teal Don Morphy suit jacket with white shirt and pocket square in minimalist interior
Model wearing dark Don Morphy suit and fedora standing in a sunlit modern hallway
Full-body shot of model in dark Don Morphy overcoat and suit posing on indoor staircase
Close-up of green velvet Don Morphy tuxedo jacket with bow tie and jeweled lapel detailing
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