TOYOTA

Client: Toyota USA
Photographer: High Vis
Scope: Photography · Visual Storytelling · Social Media Campaigns

Project Overview:
Toyota partnered with High Vis of DTXSTREET, to launch a visually-driven campaign that spotlighted the sleek design, reliability, and street presence of their latest lineup. From parking garages to city backdrops, our team captured bold, editorial-style photography that brought a fresh, urban edge to the Toyota brand.

Execution:
The content was strategically deployed across Toyota’s Instagram and Facebook channels to resonate with younger, style-conscious drivers. The visuals emphasized not just the cars, but the culture and lifestyle they align with.

Impact:
This collaboration bridged the gap between legacy automotive design and modern street aesthetics, helping Toyota reach a more diverse and digitally engaged audience.

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