SUNGA LIFE
Client: Sunga Life
Photographer: High Vis
Scope: Photography · Visual Storytelling · E-commerce Content
Project Overview:
Sunga Life partnered with DTXSTREET, through Phrasing Agency, to produce vibrant, energetic, and high-performance visuals that showcased their bold line of activewear. The goal was to capture the brand’s emphasis on movement, comfort, and durability, while bringing the unique personality of each print to life across social and digital platforms.
Execution:
High Vis photographed a variety of Sunga Life shorts and apparel in a dynamic gym environment, using high-contrast lighting and kinetic poses to highlight the fit, flexibility, and function of each piece. The shoot emphasized real-world performance and styled product shots, tailored specifically for Instagram, reels, and marketing collateral.
Impact:
The final visuals amplified Sunga Life’s bold brand identity and demonstrated the versatility of their products in both lifestyle and fitness settings. The campaign helped fuel engagement on social media and provided the brand with a refreshed library of content to support ongoing promotions and product launches.