EXCALIBUR

Client: Excalibur
Photographers: High Vis, Missy M
Scope: Photography · Visual Storytelling · Social Media Campaigns · E-commerce Content

Project Overview:
Excalibur partnered with DTXSTREET, through Phrasing Agency, to create fresh, appetizing visuals that highlight the versatility and performance of their premium dehydrators. The goal was to demonstrate the brand’s commitment to quality, nutrition, and innovation through a variety of recipe applications, from fruits and vegetables to proteins and snacks.

Execution:
Missy M and High Vis styled and photographed multiple food dehydration scenes, capturing vibrant close-ups of ingredients and finished products. The shoot included behind-the-scenes preparation, hands-in-motion lifestyle imagery, and product-focused content. The visuals were carefully composed to reflect ease of use, aesthetic appeal, and culinary creativity, optimized for social media, web, and marketing assets.

Impact:
The campaign brought a new level of warmth and approachability to Excalibur’s digital presence. The visuals helped educate audiences on the dehydrator’s capabilities while elevating the brand’s professional, health-conscious identity across all major online platforms.