DON MORPHY
Client: Don Morphy
Photographer: High Vis
Scope: Photography · Visual Storytelling · E-commerce Content
Project Overview:
Don Morphy partnered with DTXSTREET, through Phrasing Agency, to create a dynamic visual campaign that captured the refined sophistication and modern edge of their designer menswear collection. The goal was to highlight Don Morphy’s commitment to craftsmanship, luxury, and individuality through bold, fashion-forward imagery.
Execution:
High Vis photographed a curated group of models in a series of urban and elegant locations throughout Dallas, showcasing Don Morphy’s signature suits in both indoor and outdoor settings. The content ranged from editorial-style portraits to detailed close-ups of tailoring, fabrics, and accessories. Assets were crafted for the brand’s website, lookbook, Instagram, and additional creative placements.
Impact:
The campaign elevated Don Morphy’s visual identity by fusing elegance with confidence. The imagery offered a versatile library of assets that reinforced the brand’s presence in the luxury menswear market while enhancing their storytelling across digital and print media.