CONCORDE HOTEL NEW YORK
Client: Concorde Hotel New York
Photographers: High Vis, Missy M
Scope: Photography · Visual Storytelling · Hospitality Content
Project Overview:
Concorde Hotel New York partnered with DTXSTREET, through Phrasing Agency, to produce a luxurious visual campaign that captured the elegance, comfort, and urban charm of the hotel’s rooms, amenities, and guest experiences. The shoot featured international fashion/lifestyle influencer and author Helen Chik (@helenchikx), blending style and sophistication with real guest perspectives.
Execution:
Missy M and High Vis captured the hotel’s refined interiors, outdoor lounge spaces, and premium amenities through a modern, editorial lens. With a mix of lifestyle and architectural photography, the content was crafted to be both inviting and aspirational. The visuals were formatted for the Concorde website and social media platforms, with particular focus on Instagram and Facebook.
Impact:
The campaign enhanced Concorde Hotel’s online presence with elevated, story-rich content that attracted a style-conscious audience. The inclusion of influencer-driven imagery added authenticity and reach, helping the brand connect with global travelers looking for boutique luxury in the heart of Manhattan.