COACH COCO

Client: Coach Coco NASM.CPT.PNC
Photographer: Missy M
Scope: Photography · Visual Storytelling · Social Media

Project Overview:
Dallas-based personal trainer and EHP Labs ambassador Coach Coco (@cocojenelll) collaborated with DTXSTREET to create bold and dynamic visuals that reflect her high-energy approach to fitness. The goal was to showcase Coach Coco’s strength, personality, and brand partnerships through polished, eye-catching imagery designed to energize her online presence.

Execution:
Missy M captured Coach Coco in-studio with vivid lighting and high-contrast visuals that emphasized muscle definition, athleticism, and product alignment with EHP Labs supplements and gear. The first portion of the shoot included close-ups, action poses, and product shots to deliver a versatile set of assets tailored for Instagram, brand collaborations, and promotional content. The second portion was shot on-location at The Fabrication Yard in Dallas, where Coach Coco was photographed in active workout scenes, demonstrating strength and movement through a series of dynamic exercises.

Impact:
The final visuals helped elevate Coach Coco’s digital footprint with professional, on-brand content that reinforced her identity as both a trainer and fitness influencer. The campaign contributed to increased engagement across her social media channels and supported her ongoing partnerships with health and fitness brands.