CHERRISH

Client: CHERRISH
Photographer: High Vis
Scope: Photography · Visual Storytelling · E-commerce Content

Project Overview:
CHERRISH partnered with DTXSTREET, through Phrasing Agency, to create a high-energy, fitness-forward photo campaign showcasing the recovery benefits of their antioxidant-rich cherry beverages. The project aimed to connect the brand’s wellness message with the visual intensity and momentum of real gym environments.

Execution:
High Vis photographed CHERRISH products in an active gym setting to emphasize recovery, performance, and real-world use. The shoot focused on movement, strength, and post-workout moments, with sharp compositions and vibrant color to highlight the product's bold packaging and benefits. The content was tailored for CHERRISH’s website and social channels, including Instagram and Facebook.

Impact:
The visuals brought a fresh, athletic edge to CHERRISH’s digital presence, reinforcing their position as a go-to recovery drink for fitness enthusiasts. The campaign helped boost brand recognition, foster engagement, and authentically connected with health-conscious consumers across multiple platforms.

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