AVALON HOTEL NYC
Client: Avalon Hotel NYC
Photographers: High Vis, Missy M
Scope: Photography · Visual Storytelling · E-commerce Content
Project Overview:
Avalon Hotel NYC partnered with DTXSTREET, through Phrasing Agency, to create a refined visual campaign that captured the boutique charm, luxury details, and warm hospitality of the property. The goal was to highlight Avalon’s elegant interiors, guest amenities, and relaxing accommodations through lifestyle-driven content tailored for digital use.
Execution:
High Vis and Missy M photographed a variety of room types, common areas, and in-room amenities with a focus on comfort, style, and guest experience. The team staged real-life moments throughout the hotel: coffee in the lounge, remote work setups, and cozy stays, blending hospitality with aspirational storytelling. All visuals were optimized for Avalon’s website, Instagram, and broader marketing use.
Impact:
The imagery refreshed Avalon Hotel’s digital identity with inviting, editorial-style visuals that reflect the hotel’s personality and elevated city stay experience. The campaign supported increased online engagement and provided the hotel with a versatile asset library for seasonal campaigns and long-term brand storytelling.